Elsewhere in its report, the company noted staff numbers for the period rose to almost 6,100, up from 5,400 in 🧾 the prior financial year, meaning staff costs were also up. However, some of this was offset by lower pay for 🧾 directors, including chief executive Denise Coates — the company’s highest-paid director —, who received £213.4 million ($257.6 million), down by 🧾 16.5%.
The company also discussed safer gambling in its report, stating: “The group is committed to delivering a safe environment for 🧾 its customers and we continued to invest significantly in this area.” Improvements are being made to bet365’s Early Risk Detection 🧾 System (ERDS), models that allow the group to identify and interact with customers at risk of, or experiencing, harm.
“Evaluation of 🧾 ERDS continues to demonstrate a highly positive impact on player behaviour and an increased use of gambling management tools,” said 🧾 the operator, which added it continues to look forward to the publication of the UK Government’s long-delayed White Paper as 🧾 part of the ongoing review of the Gambling Act.
As for product development, investment in technology led to development with a 🧾 specific focus placed on trading platform capability. Specific novelties include website enhancements; the introduction of a new Golf product and 🧾 updated visuals within the Virtual Sports offering; the development of “Bet Builder” to introduce Rugby League, American Football and Australian 🧾 Rules; the extension of the Match Live product by adding two esports games, and more.
While the latest financial results may 🧾 be somewhat disappointing given bet365’s major scale, the company still has much to look forward to in its next financial 🧾 year report — especially given it will be impacted by the recent 2024 World Cup, expected to boost operations.
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